- JULIA ROZANSKA -
/ Ideation / Strategy / Branding / Visual Design / Copywriting / ‘Connect’ is a behavioural change campaign for the University of West London, promoting non-motorised transport among students, encouraging them to walk and cycle more. Our idea was based on the concept of an app, connecting not only places but also people.
/ Ideation / Strategy / Branding / Visual Design / Copywriting / ‘Connect’ is a behavioural change campaign for the University of West London, promoting non-motorised transport among students, encouraging them to walk and cycle more. Our idea was based on the concept of an app, connecting not only places but also people.
/ Ideation / Copywriting / Visual Design / This brief is my submission for the YCN – You Can Now competition 2021. I decided to work on Pact Coffee, due to my strong emotional connection with coffee as a coffee lover and ex-barista. The brief required creating artworks that encompass Pact's ethical mission and at-source farmer stories. At the same time, the brief asked for making the company’s Point of Sale (POS) exciting, attractive and disruptive.
/ Ideation / Copywriting / Visual Design / This brief is my submission for the YCN – You Can Now competition 2021. I decided to work on Pact Coffee, due to my strong emotional connection with coffee as a coffee lover and ex-barista. The brief required creating artworks that encompass Pact's ethical mission and at-source farmer stories. At the same time, the brief asked for making the company’s Point of Sale (POS) exciting, attractive and disruptive.
/ Ideation / Strategy / Visual Design / OOH / Social Media / This brief tasked my team and I to create two self-containing campaigns to promote two movie launches, featuring a distinct tone of voice each and targeting a four-quadrant audience. In the case of The Secret Life of Pets, an animated film for the whole family, we chose to showcase the fun-loving nature of the film by creating interactive competition. We proposed interactive brand activation stands in key locations.
/ Ideation / Strategy / Visual Design / OOH / Social Media / This brief tasked my team and I to create two self-containing campaigns to promote two movie launches, featuring a distinct tone of voice each and targeting a four-quadrant audience. In the case of The Secret Life of Pets, an animated film for the whole family, we chose to showcase the fun-loving nature of the film by creating interactive competition. We proposed interactive brand activation stands in key locations.
Design new brand of book stores in UK.
Branding project for a book shop.
Design new brand of book stores in UK.
Awareness campaign idea for a local festival.
Awareness campaign idea for a local festival.
Group project based around creating new brand guidlines and brand reinnovation for local festival.
Group project based around creating new brand guidlines and brand reinnovation for local festival.
Social media plan for ASOS. I used my own photos for all the posts shown.
Social media plan for ASOS. I used my own photos for all the posts shown.
The designs are for a social media marketing campaign for a car dealer called Car Store. For this project we were working in groups of 4 and our aim was to motivate our target audience (Gen Z) to engage more with the business. We decided that the best strategy would be to create a cool image of the company. We achieved that with a help of short film featuring life with car and graphics that would be posted on the companies owned social medias. We also recognised a need to inform potential buyers
The designs are for a social media marketing campaign for a car dealer called Car Store. For this project we were working in groups of 4 and our aim was to motivate our target audience (Gen Z) to engage more with the business. We decided that the best strategy would be to create a cool image of the company. We achieved that with a help of short film featuring life with car and graphics that would be posted on the companies owned social medias. We also recognised a need to inform potential buyers